May 5, 2018
Urban Sasquatch was a clothing company I started with my best friend in high school.
He did the design, I did the marketing and promotions.
We started out by taking over our high school, then expanded into the local music scene. As skaters, it was natural to enter a market demographic that we were already members of: the metal, punk, and post-hardcore scene.
Sponsoring local bands and banking on what I called the “Abercrombie” effect, I knew that if cool people were seen wearing our shirts, it would create demand and perpetuate our brand.