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    Urban Sasquatch

    Clothing Brand

May 5, 2018

Urban Sasquatch

Urban Sasquatch was a clothing company I started with my best friend in high school.

He did the design, I did the marketing and promotions.

We started out by taking over our high school, then expanded into the local music scene. As skaters, it was natural to enter a market demographic that we were already members of: the metal, punk, and post-hardcore scene.

Sponsoring local bands and banking on what I called the “Abercrombie” effect, I knew that if cool people were seen wearing our shirts, it would create demand and perpetuate our brand.

We got the chance to work with really cool bands like Chiodos, Memphis May Fire, The Chariot, Oh, Sleeper, and Sky Eats Airplane.